IP-Only´s vision is to be the Nordics leading provider of fiber infrastructure. They work to ensure that everyone has access to fiber and want to build a sustainable fiber network that can be used for our society's digital development.
Based on a their identity we got asked to build a new website. But besides a www a major part in this project was to replace the old tech.stack. Their site was slow and hard to work with due to old and outdated technologies.
We analyzed statistics that IP-Only had gathered from users. We investigated what people where clicking on and searching for, to better understand pain points for the users before we started to wireframe. One considerable thing we saw, was that the structure of the website was messy and hard to understand due to all the areas IP-Only operate in. After a few wireframe iterations we had a solid foundation and started exploring how the identity could take form on the web. Due to the size of the company we built a module-based design. One module should be functionable for many instances and with different content. The new identity lacked a few pieces for the digital space. Therefore, we designed a digital brand platform that included typographic rules for the web, some additional colors based off their main green color, structure, spacing between and inside elements and motion.
Navigation and structur samples