With the ambition to disrupt an industry with an intelligent hotel management system, we tapped in to the vast experience of our client. Based on that we developed a thesis on how a modern take on user experience could literally deliver an industry redefining functionality. On this foundation we ideated and benchmarked our findings with functional prototypes, tested in real world scenarios with real, on the ground, industry professionals. From this we set out to build the actual product — the minimum lovable service — a system built on a modern tech stack that allowed us to contextualize our persona based approach with an honest a purposeful modern design system which was optimized for maximum modularity, scalability and usability.
Our final insight, which lead to the realization that the system itself should dictate the brand identity, was that the experience of the system is the identity, which in turn gave birth to the company name — Intellotel.