Embark Studios was founded in November 2018 by a handful of industry veterans. Their mission is to blur the line between playing and making video games. Embark commissioned Akademi to develop the visual identity and its use from both a digital and physical touchpoint. Adapted and optimized for internal and external needs and expectations. From interviews and workshops together with the management team we came up with the concept “A new Light”. Embark is about having the courage to explore the unknown and follow your dreams. To move beyond limitations and beyond what we know and can see. Embark is for those who dare. A movement for explorers and adventurers.
Together with the design team at Akademi we started to iterate and explore with the word light as our compass.
Workshop and Process